Variety leverages its expertise in the production of entertainment programs to provide clients with strategic direction for the successful execution of their events. From creating comprehensive concert and festival action plans to advising about reliable vendors and service providers, the company provides clients with the guidance they need to be successful.
Event producers solicit the company to provide management and execution of their events. Some of the event production services that Variety can provide include:
- Feasibility studies of event venues, venue selection and contract negotiation
- Securing and managing event vendors
- Developing logistics and security plans
- Implementing marketing and promotional plans
Variety maintains a robust database of contacts that allow the company to access celebrity talent for performances, appearances and special events. The company assists its clients with identifying the appropriate talent for events and subsequently negotiating contract terms and fees.